Case Files

How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

Read more

Usage insights: The time well-spent move...

How much time do you spend per day on your favourite apps? How about per week? The figure is likely…

Read more

9 tips for recruiting through social med...

How do you find the best talent for your business? Where are the standout candidates hiding? What are the best…

Read more

Social media agency: 15 facts and stats ...

The world’s number one professional social network, LinkedIn just turned 15 years young, making it the oldest of the biggest…

Read more

Last orders- Is Wetherspoons’ soci...

Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both…

Read more

Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

Read more

Fear v social media, and your PR campaig...

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put…

Read more

Shared controversy: 5 moments social net...

Socmedia has been causing a scene since inception. Brand wildfires, hacked elections, cyberbullying, frontline reporting; it’s all going off, but…

Read more

Social media agency: Germany, privacy, F...

Since the beginning of 2018, Smoking Gun has been covering the increasing lack of trust between consumers and social media— and…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

How to measure influencer marketing succ...

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.

Read more

Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

Read more

5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

Read more

How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

Read more

How to find an influencer who is genuine...

Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don’t waste time and money.

Read more

Social media marketing for Millennials i...

We conclude our blog series on marketing for millennials with a focus on the generation’s #1 social network, and how to use it properly.

Read more