Case Files

Elle Darby: Anatomy of a social media sc...

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality,…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Social media for business: Instagram and...

The two-leading visual social networks are at the oneupmanship game again, with a host of script-flips set to revolutionise how…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem…

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Social media for business: Twitter unvei...

Twitter has unveiled a new online offering designed to help brands and agencies get the most out of the network…

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Social media agency: Facebook and Google...

How do you see Facebook and Google? A social network and a search engine, or tools for spreading information online? This…

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Russian Trolls: Why Facebook is quickly ...

As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness….

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Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

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5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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How to find an influencer who is genuine...

Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don’t waste time and money.

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Social media marketing for Millennials i...

We conclude our blog series on marketing for millennials with a focus on the generation’s #1 social network, and how to use it properly.

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The perfect millennial marketing campaig...

Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.

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