Case Files

Elle Darby: Anatomy of a social media sc...

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality,…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Social media for business: Instagram and...

The two-leading visual social networks are at the oneupmanship game again, with a host of script-flips set to revolutionise how…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem…

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Social media for business: Twitter unvei...

Twitter has unveiled a new online offering designed to help brands and agencies get the most out of the network…

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Social media agency: Facebook and Google...

How do you see Facebook and Google? A social network and a search engine, or tools for spreading information online? This…

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Russian Trolls: Why Facebook is quickly ...

As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness….

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How to… give consumers digital marketi...

A report from Stackla shows a gap between digital marketing content people want, and what brands deliver. Here’s how to get ahead of the digital pack.

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Rise of the machines: 6 sensationally ef...

Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.

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If you use social media for business the...

Facebook Groups are the only way for brands to ensure fans see content. Here are some forthcoming changes set to make social media for business even better.

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Social media marketing Super Bowl shows ...

This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

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What social media lessons can we take fr...

After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

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Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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