Case Files

Elle Darby: Anatomy of a social media sc...

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality,…

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The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

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Social media for business: Instagram and...

The two-leading visual social networks are at the oneupmanship game again, with a host of script-flips set to revolutionise how…

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Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

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WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem…

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Social media for business: Twitter unvei...

Twitter has unveiled a new online offering designed to help brands and agencies get the most out of the network…

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Social media agency: Facebook and Google...

How do you see Facebook and Google? A social network and a search engine, or tools for spreading information online? This…

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Russian Trolls: Why Facebook is quickly ...

As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness….

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How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

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Does your social media marketing strateg...

Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.

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What is social media marketing doing for...

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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6 steps to choosing a social media agenc...

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.

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So you think you don’t need a soci...

We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.

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PR campaign question: Are influencers mo...

Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.

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