Case Files

Nike 'Write The Future' World ...

The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it’s star laden with fantastic production values. Whilst Carlsberg’s effort focuses in on the raw power of what the World Cup means to fans, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world.
But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it’s worth I think we’re into a penalty shoot out…

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Socialnomics 2010 – the Updated Es...

For anyone who thinks social media is a fad or only for media types, this updated film will change your mind forever!

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Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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How much is a social media connection wo...

There’s a lot of talk about how to evaluate social media but less so about how much an individual connection…

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Northern Digitals Meeting

Most people are aware that Manchester is a bustling hub of creativity, and always ready to embrace the future, and…

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What is hyperlocal and why should we car...

A lively discussion took place at Social media Cafe around the role of hyperlocal news. Read more here and what effect this new media channel will have to play for PR and social media including some exclusive questions posed by Smoking Gun PR.

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Manchester Social Media Cafe, April even...

The always informative Social Media Cafe takes place on Tuesday 6 April at the BBC, find all the details and links in the blog

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Can Twitter save the relationship betwee...

Can social media offer the tools to rebuild the fast burning bridges between professional footballers and their fans?

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The clue is in the name…

So just what does Smoking Gun mean?

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Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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How to start trends with social media ma...

Can we really learn anything from end of year lists? As one brand’s top social media marketing campaigns breakdown goes to show, the answer is yes.

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Instagram social media marketing: Measur...

How can you improve your Instagram output when using the network for social media marketing? Here are a few ideas.

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The demise of Google+ and social media m...

As the world’s leading search engine prepares to call time on its failed social network we consider why this will change nothing in socia media marketing.

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How to measure influencer marketing succ...

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.

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Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

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