Case Files

Nike 'Write The Future' World ...

The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it’s star laden with fantastic production values. Whilst Carlsberg’s effort focuses in on the raw power of what the World Cup means to fans, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world.
But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it’s worth I think we’re into a penalty shoot out…

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Socialnomics 2010 – the Updated Es...

For anyone who thinks social media is a fad or only for media types, this updated film will change your mind forever!

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Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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How much is a social media connection wo...

There’s a lot of talk about how to evaluate social media but less so about how much an individual connection…

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Northern Digitals Meeting

Most people are aware that Manchester is a bustling hub of creativity, and always ready to embrace the future, and…

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What is hyperlocal and why should we car...

A lively discussion took place at Social media Cafe around the role of hyperlocal news. Read more here and what effect this new media channel will have to play for PR and social media including some exclusive questions posed by Smoking Gun PR.

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Manchester Social Media Cafe, April even...

The always informative Social Media Cafe takes place on Tuesday 6 April at the BBC, find all the details and links in the blog

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Can Twitter save the relationship betwee...

Can social media offer the tools to rebuild the fast burning bridges between professional footballers and their fans?

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The clue is in the name…

So just what does Smoking Gun mean?

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What is social media marketing doing for...

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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6 steps to choosing a social media agenc...

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.

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So you think you don’t need a soci...

We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.

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PR campaign question: Are influencers mo...

Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.

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Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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