Broadcast media experts: A quick guide to Addressable TV

s3-news-tmp-116055-s3-news-tmp-980-tv_0-2x1-940--2x1--940 Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even if you’re an award winning comms agency like us. Check out this hilarious BBC guide to some of the jargon being banded about at this year’s World Economic Forum in Davos for proof. Today we’re looking at one of the latest...

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ITV’s digital plans should interest online PR agencies (and their clients)

itven-2 ITV News, one of the biggest names in UK current affairs broadcasting, has unveiled its biggest push into digital yet, with three unique programme formats heading for the brand’s website in the near future. Online PR agencies take note, then. It’s a major shift in terms of investment, to date the organisation has been less than eager to throw money...

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