Best online platforms for digital storytelling

IMG_0391 The oldest art form in history has long since had its 21st Century awakening, but that doesn’t mean we all know the right tools with which to etch our tales into the world wide cave. Here are six of the most effective, and how best to use them.

*Medium

Not just the daddy but the mummy of our list too,...

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5 tips for great social media video content, from our experts

1200px-Film_Crew No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… @SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands Click To Tweet Tip 1 Ensure all your...

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Copywriting experts offer an ode to the obscurity of the English language

oxford_1833074b Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of size- a far bigger expanse...

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Digital marketing agency: 5 steps to a better brand content strategy

drawing businss concept on white wall Let’s face it, you don’t have to be an award-winning digital marketing agency to understand that all brands need content to push out online. From GIFs to blog posts, videos to social surveys, without content there’s every chance a company will find itself out in the cold when it comes to public attention. There’s a problem, though. Branded content is...

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