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How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

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Does your social media marketing strateg...

Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.

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What is social media marketing doing for...

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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6 steps to choosing a social media agenc...

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.

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So you think you don’t need a soci...

We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.

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PR campaign question: Are influencers mo...

Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.

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