PR expert thoughts: Brands can make 2017 better

Christmas tree farm in Iowa. All day long the radio is filled with seasonal songs and run downs of the best tracks from the best albums of another 12 months crammed with Best Ofs. The shops are rammed and overflowing with hints at the time of year, and there’s an entire TV channel dedicated to festive cheer. The evidence points to one truth- Christmas is here...

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