User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

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Too much time online? Leave digital to the pros

London, England - March 22, 2016: Nokia 3310 Mobile Phone, First Introduced in September 2000, It was one of Nokia's most successful models. When Nokia announced plans to resurrect its iconic 3310 mobile in February last year everyone over the age of 30 thought; ‘amazing, Snake!’ But this is just one example staff at our agency have noticed where tech companies, industry analysts, and, most significantly, doctors are trying to get people to unplug from the online world more frequently. Health aside, drafting in the digital pros to take...

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Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ stunts from 2017.   To...

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