Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ stunts from 2017.   To...

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Instagram has plans to make e-commerce easier

shopping-instagram-704x400 It’s amazing to think eBay was first founded back in 1995. That’s more than 20 years ago, or over two decades since, if you really want to make it sound like ages. A lot can change in that length of time, but in many ways, when it comes to retail at least, that change has been much more gradual than...

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Quality link building: SEO without PR misses the point

seo-in-2014 It doesn’t matter what business or industry you’re in, nor your lifestyle choices, the world is full of ways to spend money. The problem being that without stringent budget control we’re all heading for hot water. When it comes to marketing strategies, this often means tough decisions have to be made based on where priorities lie. A common example being...

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