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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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PESO and post-public relations PR measur...

Disclaimer – no bagels feature in the following post.

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Finding good PR ROI after ‘the end...

Disclaimer – no bagels feature in the following post.

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