Top 5 free tools for PR measurement and evaluation

Laptop on a work table with DIY and construction tools all around top view hobby and crafts concept You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or conferencesto know that we have a bit of a thing for evidence. Hence the whole company name being linked to super sleuth Sherlock Holmes and our obsession with living in the land of intelligent measurement. Everyone here at Bridge Street...

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Digital PR advice: 5 (different) things every brand blog needs

BLOG Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company would want to run a sideline in not-for-profit online publishing then consider this. Without constantly updated content of some kind on a website, your Google site ranking will suffer. The easiest way to have constantly updated content of some kind...

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COME TO OUR PR MASTERCLASS ON PR EVALUATION #AMECMM

AMEC event - 3 speakers After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge, decided it was time the agency did even more to help educate clients and other marcomms professionals about the modern methods in PR evaluation. AMEC (Association of Measurement and Evaluation Companies), should you not have heard of it yet, is the...

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