It’s news to nobody that influencer marketing is one of the most divisive topics in modern media. We’ve written several pieces ourselves about what can happen when it all goes wrong. Nevertheless, it remains a vital part of any PR strategy.
The brick and mortar business interests of two prominent social media-ites have hit very rocky times, leading to bankruptcy and closures. You might wonder how, if they can’t get people through the doors of their own stores, any brand could consider investing in influencer marketing,