Digital PR: UK papers will lose £500m to Facebook, Twitter and Google News

man holding an empty wallet Forecasts have been made regarding the projected losses UK newspapers will be making as a result of hosting platforms within the next ten years. Put simply, it doesn’t look very good. According to a study by OC&C Strategy Consultants, traditional press outlets will be losing 10-15% of their revenue by 2026. This comes after a staggering 46% loss over the last...

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Pokemon Go and brand marketing

image It’s hard to believe that the most popular app in the known universe right now- crossing gender, class, racial, religious and age lines- is basically an interactive version of a Japanese cartoon for kids. Not least a Japanese cartoon for kids that enjoyed its global heyday more than a decade ago.

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Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

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Marketing the referendum: The EU campaigns none of us expected

2173473_e20efb74 As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK has made in decades. Inadvertently referencing The Clash in the process, it seems the country and everyone living here is locked in the tumultuous choice- should we stay or should we go? One of the biggest criticisms aimed at both the...

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