Case Files

Telling stories and building keywords

Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the…

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What Boaty McBoatface tells us about mar...

Britons may no longer be the scourge of Mediterranean resorts, or at least that’s what many people say- long since…

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We wouldn't wish these Mother'...

The coming weekend heralds our annual celebration of all things maternal. 24-hours dedicated to the women that brought us into…

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Everything you wanted to know about virt...

The much talked about Oculus Rift virtual reality system finally goes on sale in March, with several other platforms having…

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Smoking Gun’s PR pocket tools to help ...

Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us…

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PR measurement and evaluation

To Catch A Cloud: CIPR #CIPRSM Regular readers of the blog will know that the team at Smoking Gun is…

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Lessons from a bad PR and marketing mist...

These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems…

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10 weird and wonderful buzzwords

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Copywriting Wars- The Force Awakens (or,...

Last night in London the red carpet was rolled out to welcome the likes of Carrie Fisher and Carrie Fisher’s…

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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