Value added: The influencer marketing debate

hot-social-media-trend-of-2015-influencer-marketing Whilst the word ‘influencer’ is nothing new, but as one look at our blog posts from the last year will prove to anyone, the connotations associated with the phrase have change dramatically. According to a report published by Nielsen, consumer faith in advertising was at an all-time low back in January this year. For the public, the opinion of people...

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Product, package, and FMCG PR: Has Dove bottled Real Beauty?

tdy_style_dove_soap_170509.today-inline-vid-featured-desktop If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand love affairs in the FMCG...

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