Product, package, and FMCG PR: Has Dove bottled Real Beauty?

tdy_style_dove_soap_170509.today-inline-vid-featured-desktop If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand love affairs in the FMCG...

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Essential Business Tips: Partnership Marketing

57d3f33691c88c2e421356f353b05f71e5c0585f205c3d5924b670ce234bf9f0 Guest blog post by Innovate UK It’s not easy to get eyes on your site. In fact, it’s hard work, time-consuming and very expensive. This is a problem that no startup wants to endure. Thankfully, there’s a simple way around this. Partnership Marketing could be the answer. With Innovate UK’s Essential Business Tips, your brand could get a head start...

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