Case Files

Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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7 mental health campaigns that show peop...

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…

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Male sexism and the modern marketing min...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Social media marketing: One Like is all ...

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us…

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Snapchat marketing: ASA judgement says #...

There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey…

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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