What makes the UK’s leading millennial brands lead with millennials?

Group of people watching at a lot of pictures. Internet of Things. Information communication technology. According to sentiment analysis looking at the whole of 2017, here in Britain 18-34-year-olds were very vocal about the companies, products and services they loved. And one firm just pipped the rest to the Best Reputation post. But why? The winner, as this list goes to show, was Netflix, the dominant subscription TV and movie streaming service that seems to...

Read More

Male sexism and the modern marketing minefield

vader-dad-20111112-110814 Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact on our work as a leading marketing, PR, and comms agency. One of which is sexism, and the way in which gender stereotypes play out in the media as a whole, and specifically advertising. ‘Are these shoes really sexist?’ we...

Read More

Social media marketing: One Like is all it takes

Gaga Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us to dig down into personality types, shopping traits, interests, online activity and behaviour, to name but a few things, and build a bespoke campaign around that knowledge. But even the most digital-savvy pros out there will probably be surprised at...

Read More

Snapchat marketing: ASA judgement says #Ad is essential

judgement There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial (i.e paid for or sponsored)...

Read More