Brand ambassadors and celebrity endorsement- how much is too much?

helen-mirren Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, recently confessed during a panel...

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4 things we can learn from ecosystem brands

the_marketing_ecosystem-brand_management_tools You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re surprised hasn’t surfaced before, which relates to some of the world’s biggest companies, and explains how they have become so successful. Introducing ‘ecosystem brands’, a term that covers Google, Apple, Microsoft, and Amazon- four of the five most valuable firms...

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Everything you wanted to know about nudge theory

figure7 They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that has been proven, time and again, in everything from advertising to politics. Let’s look at it like this- Communism, the only alternative mode of governance to Capitalism for the last 100 years, was all about instruction. OK, perhaps that’s over...

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Marketing problems: Is the UK industry failing to represent regionality?

d4699d92de960d6a7ee54d25d4506280 Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we are blessed with some of the strongest regional accents, and identities, the world has ever seen. Take us here in Manchester, for example. The locals, born and bred Mancunians, sound pretty different to those who were raised in the outlying...

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Value added: The influencer marketing debate

hot-social-media-trend-of-2015-influencer-marketing Whilst the word ‘influencer’ is nothing new, but as one look at our blog posts from the last year will prove to anyone, the connotations associated with the phrase have change dramatically. According to a report published by Nielsen, consumer faith in advertising was at an all-time low back in January this year. For the public, the opinion of people...

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