Brand ambassadors and celebrity endorsement- how much is too much?

helen-mirren Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, recently confessed during a panel...

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4 things we can learn from ecosystem brands

the_marketing_ecosystem-brand_management_tools You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re surprised hasn’t surfaced before, which relates to some of the world’s biggest companies, and explains how they have become so successful. Introducing ‘ecosystem brands’, a term that covers Google, Apple, Microsoft, and Amazon- four of the five most valuable firms...

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Everything you wanted to know about nudge theory

figure7 They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that has been proven, time and again, in everything from advertising to politics. Let’s look at it like this- Communism, the only alternative mode of governance to Capitalism for the last 100 years, was all about instruction. OK, perhaps that’s over...

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