Case Files

Male sexism and the modern marketing min...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Social media marketing: One Like is all ...

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us…

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Snapchat marketing: ASA judgement says #...

There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey…

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Brand ambassadors and celebrity endorsem...

Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a…

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4 things we can learn from ecosystem bra...

You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re…

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Everything you wanted to know about nudg...

They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that…

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Marketing problems: Is the UK industry f...

Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we…

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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