Case Files

Brand ambassadors and celebrity endorsem...

Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a…

Read more

4 things we can learn from ecosystem bra...

You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re…

Read more

Everything you wanted to know about nudg...

They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that…

Read more

Marketing problems: Is the UK industry f...

Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we…

Read more

Value added: The influencer marketing de...

Whilst the word ‘influencer’ is nothing new, but as one look at our blog posts from the last year will…

Read more

Product, package, and FMCG PR: Has Dove ...

If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance…

Read more

Destination marketing: This 80-second vi...

‘Oh Manchester, so much to answer for’. So said Morrissey, one of the region’s most controversial spokespeople, in The Smiths’ track Suffer…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

Read more

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more