Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.
Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.
New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.
Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…
Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…
Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for…
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We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.
Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.
We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.