Case Files

6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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Without the right PR measurement tools, ...

While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…

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Why PR measurement and evaluation matter...

Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for…

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Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

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Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

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7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

Read more

Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

Read more