Without the right PR measurement tools, it’s just dark matter

Black hole concept with deep universe galaxy, planets, stars. While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?

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Why PR measurement and evaluation matters to your brand

Steam and chemical sampling panel in sampling room of power plant Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for good reason, as we will explain in this post, and makes sense given we are an award winning, standard-setting firm when it comes to measuring and evaluating.

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PR measurement A-Z

image (1) This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,  works alongside us to collect, categorise, curate and make sense of PR data.  

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