PR expert thoughts: The New Day, a media mayfly

closed Nothing says intent like a national television campaign, interviews placed in daily broadsheets, and a launch day fanfare involving 2million free samples. Nothing says misfire like closing a business two months after setting it up. It’s with some sadness that we read news this morning suggesting that The New Day- the national newspaper set up by Trinity Mirror earlier this...

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Media corrections to remember from 2015

BRAND_BIO_Bio-Shorts_Pope-Francis-Mini-Biography_0_172238_SF_HD_768x432-16x9 Even the most respected publications get things wrong sometimes. Whether the mistake is down to facts, or simply punctuation leading to misinformation, once the  smoke clears we can all have a good laugh about it. As is the case in the following instances. Enjoy.

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Device update: Next gen connectivity is here

Connected-Car-modern-city-at-night-675x310-1 If you’ve seen the latest issue of Wallpaper magazine, chances are the feature on driverless cars won’t have gone unnoticed. It seems we’re much (much) closer to seeing sci-fi visions realised on the streets of the U.K. than most assumed. And this isn’t the only sign of our impending arrival in the future. The Internet of Things (or IoT if...

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#PRStack e-handbook launched

image Today will be remembered for many things; no doubt we all have our list of little achievements, successes and wins from the last eight (give or take) working hours. Here at Smoking Gun, though, we’ll be remembering today for a very different reason… Namely the launch of a brand new help text designed to give both newcomers and public relations...

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