5 tips for great social media video content, from our experts

1200px-Film_Crew No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… @SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands Click To Tweet Tip 1 Ensure all your...

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October 2017 in the Smoking Gun study

SGPR October .001 (1) So that was the month that was… the last four weeks here at Smoking Gun have involved award wins, nominations, marriages, conferences, front row TV coverage, and new client projects. Best get a move on with the roundup then. In true forward motion style, we’ve just been signed up by Arriva Buses UK to work an extended brief across the...

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13 frighteningly bad advertising, marketing and PR fails from 2017

D565_20_076_0004_600 It’s the end of October, which means one thing- spooks, ghouls, and all manner of other horrible visions. In the PR and marketing game the spectre of catastrophe looms large all year round, though. Need proof? Here are 13 frighteningly bad recent advertising, marketing and PR fails that show even the biggest brands get it catastrophically wrong at times. Happy...

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7 essential Facebook changes you probably missed in 2017

facebook-like-1024x768 With the recent trial of a new News Feed on the world’s most prominent social network- read our reaction to that here– it’s easy to feel frustrated and overwhelmed at the ever-changing nature of the platform. Mainly because it’s overwhelming and frustrating if you’re using it for business. Just when you think a new campaign or concept is heading straight...

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