7 things I’ve learned in 7 years of running Smoking Gun

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent measurement, and general ingeniousness, in less than a decade we’ve gone from fledgling start up to one of the UK’s most respected PR agencies, via three offices and an exponential increase in the number of heads and desks at our...

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Expert advice on analysing PR impact (properly)

is-a-public-relations-degree-right-for-me It’s one of the questions we get asked by clients the most. Just how much is that press coverage really worth when it comes to sales conversions and cementing a brand name in the public’s conscious? The latest National Readership Survey (NRS) figures for UK newspapers have just been released, so we thought this would be a good opportunity to...

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Facebook update: From 360 video to job ads

grand-canyon-full-screen-panorama Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

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February 2017 in the Smoking Gun study

C4t6-OvWQAANisV.jpg-large With the month done, and another about to begin, we can all breathe a sigh of relief; give it another few weeks and the first signs of spring will be evident. Not that we’ve been dragging our step since January, with a seasonal downpour of award nominations, involvement in a record-breaking industry event, team away sessions and our annual conference....

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