B2B PR case study: Putting in a Good Day’s work for Robertson Cooper

PastedGraphic-1 SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote their Conversation event to potential industry attendees through a national media campaign. The Good Day At Work Conversation is Robertson Cooper’s signature calendar date. Held annually, the idea is to bring together leading practitioners from the HR and wellbeing worlds,...

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April 2017 in the Smoking Gun study

IMG_5341 § Whilst most were spitting feathers at the thought of another vote, and our hometown of Manchester began preparations for its new elected mayor, here at Smoking Gun we had other things to think about. Namely owning Easter and bossing National Sleep Month for two of our clients, hiring hot new talent, and welcoming another major new brand. Shall we...

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The ideal filling- Expert advice on sandwich-year internships

20140316-pressed-sandwich-shootoer-primary-610-thumb-625xauto-390941 It’s getting to the time of year when the best and brightest start looking to the best and brightest to make them even better and brighter. Thousands of PR, marketing, communications, media, and journalism students across the UK are finalising sandwich year placements for September 2017 onwards, hoping to bolster their chances of full time work upon graduation. Here at...

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