Value added: The influencer marketing debate

hot-social-media-trend-of-2015-influencer-marketing Whilst the word ‘influencer’ is nothing new, but as one look at our blog posts from the last year will prove to anyone, the connotations associated with the phrase have change dramatically. According to a report published by Nielsen, consumer faith in advertising was at an all-time low back in January this year. For the public, the opinion of people...

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7 times social media campaigns went sour

5926ff9a1600002200ddccf8 The old media mantra used to be never work with children or animals. These days you can add to that ‘or the public as a whole, online, unless you really know exactly what you’re doing’. For brands, sometimes playing the social media game is far from safe, and winning is never easy. It’s impossible to tell when a campaign might...

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Viva la revolution: Booking disruptors every travel PR should know

istock_000019024783xxlarge_cmyk Technology’s tide shows no sign of stopping any time soon, with new companies continuing to innovate and completely change industries we associate with exploring the world, some of which had been dominated by established giants for decades before the young upstarts came along. One area which is particularly active right now involves how we make our bookings. Air BnB obviously...

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May 2017 in the Smoking Gun study

IMG_3140 In a month that has been dominated by the toughest of news, work hasn’t been easy. It’s a credit to the team here that we pulled together, paid our respects, and continued to work hard for our clients. This month, we ran a press day in London, sponsored a travel comms events in Manchester, and walked away with not one...

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From Manchester with love: SGPR responds to the Arena attack

flat,800x800,075,f With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this month’s newsletter with a tribute to the tragedy, or more accurately those affected by it, the people who worked tirelessly to help others during the chaos, and the reaction to what happened. As we all know by now, on Monday...

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