No kidding: April Fools in the fake news age

Boring young man wearing clowns nose, glasses and party hat sitting on sofa Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of the era’s biggest rivals— USSR premiere Mikhail Gorbachev and UK Prime Minister Margaret Thatcher— kissing and canoodling. What sounds like the biggest scandal of the day was actually a well-executed April Fools joke. One of countless examples whereby the media,...

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Stand-out applicants: The most creative CVs and covering letters

Spring is upon us, and that means two things— thousands of hopeful graduates are applying for dream first jobs, while even more students are looking to secure that all-important internship or work placement. But how do you stand out from the crowd, when the crowd is so big? At Smoking Gun we’ve received enough CVs and covering letters to know...

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#Dos and don’ts: How to use Twitter for business, properly

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc. As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic referrals to brand websites and...

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March 2018 in the Smoking Gun study

sgprcollage Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the pages of Le Carre, and— for Smoking Gun at least— exceptional results on behalf of our beloved clients. Silentnight’s recent stunt at Manchester’s intu Trafford Centre is just one case in point. Our team helped the brand stage the first...

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February 2018 in the Smoking Gun study

0283D4FC-ED67-43B4-B43B-93C6EC84C30E You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out of this Manchester comms agency of late. Allow us to digress.    First up, we’re delighted to have received a new PR agency brief from Little Sports Coaching, with the client calling on our expertise in bagging earned media coverage to help...

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