5 Controversial Christmas campaigns

IMG_0392 We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same gusto Santa chomps down on cookies, attempting to win our hearts— and purchasing decisions— through positive tales of people coming together, being nice to each other, and taking stock of their loved ones. But not all companies think in the...

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Best online platforms for digital storytelling

IMG_0391 The oldest art form in history has long since had its 21st Century awakening, but that doesn’t mean we all know the right tools with which to etch our tales into the world wide cave. Here are six of the most effective, and how best to use them.

*Medium

Not just the daddy but the mummy of our list too,...

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Top tips on Instagram, from the experts

IMG_0390 The Facebook-owned, image-focussed social network has long-since come of age. Home to more than 800million active users, 500million of which log in every day and the majority of whom are considered young or millennial, the huge engagement rate on high profile accounts has made it a huge hit with online marketers, with some of the biggest influencers in a position...

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Recently in the Smoking Gun study

IMG_0389 With the year almost over, and only a few weeks left to buy those all important gifts for under the tree, it’s very nearly time for our annual round up of the highs and lows from the last 12 months. Before all that, though, here’s what’s been happening over the last four weeks. First up, the big news is we...

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5 tips for great social media video content, from our experts

1200px-Film_Crew No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… @SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands Click To Tweet Tip 1 Ensure all your...

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