Small size means big change: The Guardian’s redesign

stack of newspapers and article writen with wooden blocks It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed its first tabloid format in what has been a long-awaited redesign.   The change caused quite a stir on social media and had other national newspapers chomping at the bit to poke fun at one of their rivals, with the...

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PR thoughts: Daily Mail, Virgin Trains, and press freedom

virgin-trains As you may or may not have noticed this week, an argument has kicked off between the Daily Mail, Virgin Trains, and two opposing politicians who, for what could be the first (and last) time this year, seem to agree on something. Virgin Trains is the latest brand to bow to pressure from Stop Funding Hate, a campaign that aims to...

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PR thoughts: Media silly season? You’ve got some competition

1635053.main_image It’s raining outside the Smoking Gun PR office window today. Amazingly- despite reputations- this is the first dank and dreary day Manchester has seen in quite some time. Whilst temperatures haven’t quite been tropical, they’ve not been too bad, with plenty of sun breaking through the notoriously slate grey clouds of North West England. Although we may not feel like...

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