Case Files

May 2012 in the Smoking Gun Study

In true spring style this month has been all about new life on Quay Street, with a fresh addition to the team, not to mention all manner of staff enrichment and skill sessions.

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New ABC newspaper figures reveal Saturda...

Weekend papers, unsurprisingly, out-sell weekday editions, by a huge amount. As such we have to ask; will this spell trouble for future revenue streams?

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Where from here for Murdoch?

Rupert is unfit to be in charge of a major firm, whilst his son acted with a ‘lack of curiosity … wilful ignorance even’ says the select committee, so what comes next?

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The price of (retained) fame

Summer is nearly here, but it feels like silly season has arrived already, what with the likes of Cowell, Madonna, and Gervais all desperate for ratings.

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Tablets, magazines, and more media devel...

Man United website utilises the iPad’s wonderful accelerometer, Elle reveals first solo male cover star, and a new interactive magazine launches.

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The Blagger's Blog 13th April 2012

Samantha Brick’s “I’m beautiful” declaration, Chary Cole and Prince Harry (?!), Nike’s innovative new advert, anti-gay buses, and more from the media frontline.

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Friends and enemies: The Daily Mail deba...

Love it or loathe it the public has spoken, and Mail Online is the most read news website in the world. But why?

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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7 mental health campaigns that show peop...

Love it or loathe it with all your heart one thing is abundantly clear; more people are reading The Daily…

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Hot Cross Guns: The Taste Test

Love it or loathe it with all your heart one thing is abundantly clear; more people are reading The Daily…

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Advertising ethics: Is Unilever starting...

Love it or loathe it with all your heart one thing is abundantly clear; more people are reading The Daily…

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Advertising, social media, and the Winte...

Love it or loathe it with all your heart one thing is abundantly clear; more people are reading The Daily…

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What 2018's Super Bowl ads say abou...

Love it or loathe it with all your heart one thing is abundantly clear; more people are reading The Daily…

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