Case Files

Ode to the silly season

With competitions and crises abound this year- from the Olympics to the Euro- the usual media summer of soft stories has vanished. All’s not lost though.

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May 2012 in the Smoking Gun Study

In true spring style this month has been all about new life on Quay Street, with a fresh addition to the team, not to mention all manner of staff enrichment and skill sessions.

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New ABC newspaper figures reveal Saturda...

Weekend papers, unsurprisingly, out-sell weekday editions, by a huge amount. As such we have to ask; will this spell trouble for future revenue streams?

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Where from here for Murdoch?

Rupert is unfit to be in charge of a major firm, whilst his son acted with a ‘lack of curiosity … wilful ignorance even’ says the select committee, so what comes next?

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The price of (retained) fame

Summer is nearly here, but it feels like silly season has arrived already, what with the likes of Cowell, Madonna, and Gervais all desperate for ratings.

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Tablets, magazines, and more media devel...

Man United website utilises the iPad’s wonderful accelerometer, Elle reveals first solo male cover star, and a new interactive magazine launches.

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The Blagger's Blog 13th April 2012

Samantha Brick’s “I’m beautiful” declaration, Chary Cole and Prince Harry (?!), Nike’s innovative new advert, anti-gay buses, and more from the media frontline.

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Friends and enemies: The Daily Mail deba...

Love it or loathe it the public has spoken, and Mail Online is the most read news website in the world. But why?

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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