With competitions and crises abound this year- from the Olympics to the Euro- the usual media summer of soft stories has vanished. All’s not lost though.
In true spring style this month has been all about new life on Quay Street, with a fresh addition to the team, not to mention all manner of staff enrichment and skill sessions.
Weekend papers, unsurprisingly, out-sell weekday editions, by a huge amount. As such we have to ask; will this spell trouble for future revenue streams?
Rupert is unfit to be in charge of a major firm, whilst his son acted with a ‘lack of curiosity … wilful ignorance even’ says the select committee, so what comes next?
Summer is nearly here, but it feels like silly season has arrived already, what with the likes of Cowell, Madonna, and Gervais all desperate for ratings.
Man United website utilises the iPad’s wonderful accelerometer, Elle reveals first solo male cover star, and a new interactive magazine launches.
Samantha Brick’s “I’m beautiful” declaration, Chary Cole and Prince Harry (?!), Nike’s innovative new advert, anti-gay buses, and more from the media frontline.
Love it or loathe it the public has spoken, and Mail Online is the most read news website in the world. But why?
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From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.
How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.