Why Bit.ly et al can make your digital marketing campaign much better

bit-ly-buys-social-media-publishing-tool-twitterfeed-62a38bfc7d-1 With the advent of Twitter came one clear requirement- the need to shorten URLs so as to save on those precious 140-characters. But there’s far more to be said for cutting down on the size of links than space alone. Back in 2012 Bit.ly, arguably the most prominent link shortening service, underwent a significant redesign. Not for no good reason,...

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