Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ stunts from 2017.   To...

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Seller’s guide to the selfie economy

Selfie_(15812177332) It’s either another bold step in the mission to monetise every aspect of digital life, or just a sad sign of how self-absorbed everything has become. Possibly both. Who cares, when self portraits are now such big bucks?

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Could festivals and sport save the UK economy?

pexels-photo-93490 It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop and catch at least half a breath before rushing to any drastic decisions. With the EU Referendum having taken place what seems like ages ago, the reality of Brexit is beginning to sink in and the turbulent financial markets giving...

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