How time flies when you’re having fun. It doesn’t seem two minutes since everyone was fielding emails from database owners begging you to ‘keep in touch’ once the new General Data Protection Regulation (GDPR) came into effect. And yet that was four weeks ago tomorrow.
Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of disbelief?