One the last month or so you could be forgiven for asking us one rather uncompromising question. “Will you ever shut up about measurement and evaluation?” We’re happy to answer with a simple “No.”
While there are prevailing concerns regarding the fate of the UK economy during this, our last year as a member of the EU, according to research into British SMEs, conducted by American Express, confidence is far higher than it was 12 months ago.
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?
OK, so the headline is a little misleading perhaps. Rather than ‘Do you need a Manchester PR agency?’, it could simply ask ‘Do you need a PR agency?’ Regions aside, though, are you clear on how to decide if the answer is ‘Yes’ or ‘No’?
Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.