Event PR (gone wrong): Learnings from Fyre Festival

IMG_0302 It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule at the helm. The reality was some dry white bread with a slice of reformed cheese and aneamic-looking salad shoved in a polystyrene carton, chaos, cancellations, and punters stranded on a private island. OK, so on the face of it...

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B2B PR case study: Putting in a Good Day’s work for Robertson Cooper

PastedGraphic-1 SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote their Conversation event to potential industry attendees through a national media campaign. The Good Day At Work Conversation is Robertson Cooper’s signature calendar date. Held annually, the idea is to bring together leading practitioners from the HR and wellbeing worlds,...

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Crisis PR: The BBC expert, his wife, their children

C6pfz8GXAAEJd3d Although we’d forgive anyone for residing themselves to some comfortable cupboard for a few weeks- such are the horrors filling Facebook feeds and news channels right now- we’re assuming you have been out and about of late. As such, we also assume you have seen the recent video that went viral, showcasing why working from home with the family downstairs...

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Expert advice on analysing PR impact (properly)

is-a-public-relations-degree-right-for-me It’s one of the questions we get asked by clients the most. Just how much is that press coverage really worth when it comes to sales conversions and cementing a brand name in the public’s conscious? The latest National Readership Survey (NRS) figures for UK newspapers have just been released, so we thought this would be a good opportunity to...

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Automotive PR: 5 road safety adverts to take note of 

rt_mattdawson-27 Here at Smoking Gun heights we don’t just believe in coming up with fantastic, ingenious ideas to sell brands. We also believe in coming up with fantastic, ingenious ideas that have a positive impact. Hence us advising, and working with, so many companies on their Corporate Social Responsibility initiatives. Even when not focussed on CSR we’re all about the good stuff....

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