Crisis PR: The BBC expert, his wife, their children

C6pfz8GXAAEJd3d Although we’d forgive anyone for residing themselves to some comfortable cupboard for a few weeks- such are the horrors filling Facebook feeds and news channels right now- we’re assuming you have been out and about of late. As such, we also assume you have seen the recent video that went viral, showcasing why working from home with the family downstairs...

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Expert advice on analysing PR impact (properly)

is-a-public-relations-degree-right-for-me It’s one of the questions we get asked by clients the most. Just how much is that press coverage really worth when it comes to sales conversions and cementing a brand name in the public’s conscious? The latest National Readership Survey (NRS) figures for UK newspapers have just been released, so we thought this would be a good opportunity to...

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Automotive PR: 5 road safety adverts to take note of 

rt_mattdawson-27 Here at Smoking Gun heights we don’t just believe in coming up with fantastic, ingenious ideas to sell brands. We also believe in coming up with fantastic, ingenious ideas that have a positive impact. Hence us advising, and working with, so many companies on their Corporate Social Responsibility initiatives. Even when not focussed on CSR we’re all about the good stuff....

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Top 5 free tools for PR measurement and evaluation

Laptop on a work table with DIY and construction tools all around top view hobby and crafts concept You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or conferencesto know that we have a bit of a thing for evidence. Hence the whole company name being linked to super sleuth Sherlock Holmes and our obsession with living in the land of intelligent measurement. Everyone here at Bridge Street...

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PR and marketing: 4 features in the new iOS you want to know about

26342455845_fde5072db9_o Whilst the latest iPhone has been met with at least some degree of controversy- those headphones, company tax debts, factory worker conditions and soaring corporate fortunes- the latest release of Apple’s rightly celebrated iOS mobile operating system seems to be going down pretty well. We’re certainly on board in many ways. These days we’re expected to keep up to date, and...

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