Without the right PR measurement tools, it’s just dark matter

Black hole concept with deep universe galaxy, planets, stars. While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?

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7 steps to developing a PR strategy with social media at its heart

Teamwork helps us select the best information. To bring to customers to use in successful work. Quality work concept, vintage effect. Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.

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How to measure PR ROI – it’s all relative

Different currencies coins in glass jar on wooden table with growing plant on blurry bokeh light background Return On Investment, or ROI. Three relatively small words that mean a huge amount when it comes to business investment. Without a reasonable return, you might as well not bother at all. So we all know the ideal PR ROI— as much as possible. But less people are so sure of themselves when it comes to how to measure PR ROI properly,...

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PR agency vs in-house comms: Do brands need some perspective?

business concept conflict megaphone businessman and businesswoman You could be a leading PR agency in Manchester, London, or another major city-player in the media game, with a stellar track record packed with public relations awards and top campaign results. Even then, the biggest battle is often proving why companies should outsource their comms.

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