GDPR – Comms disaster of the decade?

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing and using personal data, plenty of firms still don’t seem to know what the changes are all about. An embarrassing failure for the UK’s Information Commissioner’s Office, tasked with ensuring Britain was up to speed. Understatement of the century, the...

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No kidding: April Fools in the fake news age

Boring young man wearing clowns nose, glasses and party hat sitting on sofa Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of the era’s biggest rivals— USSR premiere Mikhail Gorbachev and UK Prime Minister Margaret Thatcher— kissing and canoodling. What sounds like the biggest scandal of the day was actually a well-executed April Fools joke. One of countless examples whereby the media,...

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Social media trust falls to historic lows- where from here for brands?

detroits-mortgage-mod-plan-well-just-burn-down-our-homes In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg is on the back foot’. This is one of those moments. According to the 2018 Edelman Trust Barometer, which gauges the public’s faith in business, government, NGOs, and the media, over the last 12 months our belief in journalism has...

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PR today: Turning crisis into a testament to the industry

IMG_0365 You can paint it whichever way you want, the truth of the matter is my industry- and its associated fields, from journalism to advertising- doesn’t have the best reputation in the world. As such when one of the sector’s giants, Bell Pottinger, collapses under the weight of major controversy involving a nation’s race relations, we all wince. For those who...

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