Should marketers have nightmares about electric staff?

IMG_0330 In 1991 the director James Cameron unleashed his vision of the near-future, and with it the wrath of Skynet, an automated defence system that would think for itself, and quickly learn anything humans could do, machines could do faster, and more devastatingly. Thankfully, for now, Terminator 2: Judgment Day remains a work of dystopian science-fiction. Nevertheless, it may not be...

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From Manchester with love: SGPR responds to the Arena attack

flat,800x800,075,f With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this month’s newsletter with a tribute to the tragedy, or more accurately those affected by it, the people who worked tirelessly to help others during the chaos, and the reaction to what happened. As we all know by now, on Monday...

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The inevitable death of punk: Brands can’t be pirates forever

88798858_gettyimages-138336416 From challenger companies to rebel firms, edgy start ups to industry disruptors, for more than a decade now we’ve been told the most exciting businesses are those rejecting mainstream thinking, and striving to be rule-breakers. But I say their days are numbered from the start. Those who disagree should probably take one look at the evidence. Facebook, for example, was...

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Just how much is your CEO really worth to your business?

german gold london Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the individuals at the very top...

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