From Manchester with love: SGPR responds to the Arena attack

flat,800x800,075,f With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this month’s newsletter with a tribute to the tragedy, or more accurately those affected by it, the people who worked tirelessly to help others during the chaos, and the reaction to what happened. As we all know by now, on Monday...

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The inevitable death of punk: Brands can’t be pirates forever

88798858_gettyimages-138336416 From challenger companies to rebel firms, edgy start ups to industry disruptors, for more than a decade now we’ve been told the most exciting businesses are those rejecting mainstream thinking, and striving to be rule-breakers. But I say their days are numbered from the start. Those who disagree should probably take one look at the evidence. Facebook, for example, was...

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Just how much is your CEO really worth to your business?

german gold london Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the individuals at the very top...

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7 things I’ve learned in 7 years of running Smoking Gun

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent measurement, and general ingeniousness, in less than a decade we’ve gone from fledgling start up to one of the UK’s most respected PR agencies, via three offices and an exponential increase in the number of heads and desks at our...

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