7 things I’ve learned in 7 years of running Smoking Gun

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent measurement, and general ingeniousness, in less than a decade we’ve gone from fledgling start up to one of the UK’s most respected PR agencies, via three offices and an exponential increase in the number of heads and desks at our...

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Choose your spokespeople wisely, or face the consequences

img_0152 Messages. Every firm on the face of the Earth has them, but without the right face to deliver, they might as well be preaching from the book of impending consumer obscurity. According to a report in the medical journal the Lancet, which last week went large in the mainstream media, GPs took part in a trial to have 30 second...

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Having cake and eating it are different things

cake-image-20 Just when we thought 2016 couldn’t get any worse, the BBC proves why nobody should make final decisions whilst Mercury is in retrograde. Or at least that’s what two avid cake lovers told the world on Twitter. So Great British Bake Off, currently drawing audiences of 12million over on Auntie’s flagship TV station, has been swiped by Channel 4, with...

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