Just how much is your CEO really worth to your business?

german gold london Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the individuals at the very top...

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7 things I’ve learned in 7 years of running Smoking Gun

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent measurement, and general ingeniousness, in less than a decade we’ve gone from fledgling start up to one of the UK’s most respected PR agencies, via three offices and an exponential increase in the number of heads and desks at our...

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Choose your spokespeople wisely, or face the consequences

img_0152 Messages. Every firm on the face of the Earth has them, but without the right face to deliver, they might as well be preaching from the book of impending consumer obscurity. According to a report in the medical journal the Lancet, which last week went large in the mainstream media, GPs took part in a trial to have 30 second...

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