PR today: Turning crisis into a testament to the industry

IMG_0365 You can paint it whichever way you want, the truth of the matter is my industry- and its associated fields, from journalism to advertising- doesn’t have the best reputation in the world. As such when one of the sector’s giants, Bell Pottinger, collapses under the weight of major controversy involving a nation’s race relations, we all wince. For those who...

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Cleaning up: Why Facebook still isn’t doing enough to protect your brand

shutterstock_134399564 Supposedly the world’s favourite social network, despite its popularity and usefulness, I can’t help but feel companies have good reasons to be angry at Facebook right now. From extremist content to fake news, the platform needs to step up in order to clean up its act. While there have been some significant steps taken of late, there could be so...

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Should marketers have nightmares about electric staff?

IMG_0330 In 1991 the director James Cameron unleashed his vision of the near-future, and with it the wrath of Skynet, an automated defence system that would think for itself, and quickly learn anything humans could do, machines could do faster, and more devastatingly. Thankfully, for now, Terminator 2: Judgment Day remains a work of dystopian science-fiction. Nevertheless, it may not be...

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From Manchester with love: SGPR responds to the Arena attack

flat,800x800,075,f With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this month’s newsletter with a tribute to the tragedy, or more accurately those affected by it, the people who worked tirelessly to help others during the chaos, and the reaction to what happened. As we all know by now, on Monday...

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