G’day! An upside down look at consumer PR

How different can a PR agency in Sydney be to a UK consumer PR agency like Smoking Gun? I moved to the other side of the world to pursue my career in PR I thought, new media to learn, contacts to make but how different can it be, right? Wrong! Moving to Sydney Australia has been a learning curve from start to finish.

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I had a (day) dream

Does day dreaming help increase creativity at work? How can daydreaming be beneficial to you? For instance can it help you to rehearse the changes you want to make in your life? Be a good stress reliever, simply give you a break? All of those things. Specifically day-dreaming helps you, personally or vicariously, to imagine future events or recall past ones.

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