Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ stunts from 2017.   To...

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Facebook update: From 360 video to job ads

grand-canyon-full-screen-panorama Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

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Social media thoughts: We love Twitter, but numbers don’t lie

twitter       Here at Smoking Gun we pride ourselves on several things. Firstly, the quality of our work- impeccable. Secondly, our passion for all things comms. Thirdly, our friendliness and lack of visible fluff. You can also add to that list up-to-date, in-depth knowledge of all things relating to our industry, along with generally being the most ingenious of...

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How brands are using Facebook Messenger for business

IMG_0194.203538 Last year Mark Zuckerberg unveiled the latest offering for brands looking to use his world-beating social network. The platform will never be the same again. So developers can now build Facebook Messenger bots, AKA an auto-responsive AI assistant to directly respond to customer queries, requests and more. It’s part of a much wider move towards using artificial intelligence programmes for...

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Here’s how you could (and should) use Snapchat for brands

main-qimg-6db490f6b7077df6b5f40edb85f6fb53-c So January is finally drawing to a close, despite the fact it’s actually far, far colder now than it was two weeks ago. Whoever argued the toss over February being the new bleak midwinter here in Blighty obviously owes someone a pint- or compensatory item of equal value. Digressions aside, this means that, in addition to loads of people running...

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