A tale of three platforms: Snapchat v Instagram v Facebook Stories

magic open book of fantasy stories Here at Smoking Gun PR we’ve long been advocates of spinning compelling yarns in a bid to bring in more public support for your brand. As such we’re delighted to see that telling tales has never been easier, or more on trend than it is right now. The current battle for narratives started with Snapchat Stories- a series of ‘snaps’,...

Read More

7 times social media campaigns went sour

5926ff9a1600002200ddccf8 The old media mantra used to be never work with children or animals. These days you can add to that ‘or the public as a whole, online, unless you really know exactly what you’re doing’. For brands, sometimes playing the social media game is far from safe, and winning is never easy. It’s impossible to tell when a campaign might...

Read More