Hot Cross Guns: The Taste Test

IMG_9028 The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter eggs a go last year and Christmas sandwiches in December, we thought we’d give the holy grail of spring snacks a try this Easter: hot cross buns. Whether you prefer them toasted or not, we’ve explored all angles and trust...

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#Dos and don’ts: How to use Twitter for business, properly

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc. As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic referrals to brand websites and...

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Fear v social media, and your PR campaign strategy

iStock-452144857 Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put bosses off investing the appropriate time and money to garner great results from online networks.

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