Ask Alexa- How brands are using Amazon Echo’s personal assistant

AAEAAQAAAAAAAAkWAAAAJGRhZTFmZjdkLTIyOTMtNGI2OS04Y2I0LWE1MDkzN2I1OTE2NQ With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected device which can complete a...

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