Digital PR news: Google is about to change, here’s what you need to know

google-search-under-magnifier-670x335 It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been exactly the same since its launch in 1996, offering a brief respite from the general chaos that comes with an internet full of more pop ups, box outs, and click bait than should be tolerable. But now all that’s about to change...

Read More

Ask Alexa- How brands are using Amazon Echo’s personal assistant

AAEAAQAAAAAAAAkWAAAAJGRhZTFmZjdkLTIyOTMtNGI2OS04Y2I0LWE1MDkzN2I1OTE2NQ With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected device which can complete a...

Read More