Panda Liquorice is one of the UKʼs best selling liquorice brand. With no UK advertising budget, PR is the mainstay of consumer marketing and needed to help punch above its weight. Panda Liquorice celebrated its 30th anniversary in the UK in 2012. Smoking Gun PR was briefed to create a big media, stunt-driven splash to mark the occasion. friendly and accessible brand,…
AN AWARD WINNING FOOD PR AGENCY
We’re experts at serving up exceptional public relations services to a host of major food brands, creating specialist media menus to suit any specific requirement.
The way to pretty much everyone’s heart is through their stomach. The problem is, there are a lot of companies already trying to fill people’s plates. That’s where our media masterchefs come in, who can offer cordon bleu coverage and exposure. (See the proof for yourselves in this food PR case study). Our team will ensure specially selected epicures taste your flavours, can manage major social media competitions- whether or not you want to offer the public a chance to see their own cheese on supermarket shelves and could even create a liquorice mural of British Royalty in an English city centre. But we’d prefer to come up with something bold, fresh and original just for you, adding ingenious ingredients to the melting pot for measurable gains in brand presence. Our current menu includes the following, prepared to your liking:
*Celebrity and professional endorsements and ambassadors
*Trade and public conferences, events and expos
*Social media representation
*Digital content development
In October 2011, artisan producer Butlers Farmhouse Cheeses invested in its first ever TV advertising campaign, with a 30 second advert running for a month on satellite TV. Smoking Gun PR was briefed to amplify the advert and help boost brand awareness for its hero product – Blacksticks Blue – in the pre-Christmas sales period.