The Flava People tasked us as its food PR agency with supporting the launch of three special edition ‘Meat Lust’ varieties of its Flava-it meat marinade over a four-month period. The Flava People challenged us to get products into hands and increase brand awareness, with the ultimate aim of introducing a new, younger audience to its range of marinades. We…
AN AWARD WINNING FOOD PR AGENCY
We’re experts at serving up exceptional public relations services to a host of major food brands, creating specialist media menus to suit any specific requirement.
This food PR company awaits your order
Here in Britain there was a time when we didn’t enjoy the best reputation when it came to food. Those old images of bland, tasteless products and unadventurous menus have well and truly been thrown out with the rest of the off-cuts, though, and today the U.K. is well and truly a nation of foodies.
It all sounds like good news for any company working in this sector, but with an increased interest in the marketplace comes greater competition. As of 2013, the food industry was worth almost £100billion to the nation’s economy, a figure that has since risen. What this means is that not only do you need to shout louder than the rest, it’s vital that message is more coherent, and more ingenious than every other brand in this field.
To put things simply; you require a food public relations and marketing agency that understands what makes a tasty press campaign, knows the recipes for social media success, and has a proven track record when it comes to concocting exceptional projects that cry out to be sampled by the public.
That’s where we come in.
As experts at both consumer and B2B PR, we’re dab hands at starting conversations about a range of companies, with a vast array of products to sell. Nevertheless, one of our oldest and most established areas is food and drink. Like a fine wine, or good cheese, we’ve only gotten better with age, too. The result being a finely tuned team with a grasp on the best ways to go about generating everything from headlines to positive online sentiment on behalf of the brands they work alongside.
With long days and a tireless attitude towards any task comes a hungry stomach. And whilst we’re only too happy to fill these with delicious edibles, it gives us more satisfaction to fulfill your requirements with irresistible ideas. Irrespective of budget or previous record we can guarantee the companies we partner with will feel well-fed and nurtured by our efforts. Helping to create new success stories and improving on already established household names makes us tick. And ticking all the boxes is what we do best.
There’s no end to the possibilities of what we can achieve together, no limitations to where our collective imaginations can take us, no restrictions on what ingredients can be utilised in order to score highly on your behalf in fields ranging from content and digital marketing to blogger outreach, event and product launches, and national press campaigns.
Here are just a few of the ways we can offer our services:
Peanut Hottie is the world’s first ever peanut hot drink, invented by a lover of peanut butter who had a vision one evening when eating the stuff directly from the jar! We were called into to launch this innovation to the UK market.
Panda Liquorice is one of the UKʼs best selling liquorice brand. With no UK advertising budget, PR is the mainstay of consumer marketing and needed to help punch above its weight. Panda Liquorice celebrated its 30th anniversary in the UK in 2012. Smoking Gun PR was briefed to create a big media, stunt-driven splash to mark the occasion. friendly and accessible brand,…
In October 2011, artisan producer Butlers Farmhouse Cheeses invested in its first ever TV advertising campaign, with a 30 second advert running for a month on satellite TV. Smoking Gun PR was briefed to amplify the advert and help boost brand awareness for its hero product – Blacksticks Blue – in the pre-Christmas sales period.