So you have a fantastic advert for digital, print or broadcast. The problem is that’s really only half the battle. Advertising amplification is an essential factor within any marketing campaign using paid for space or air time. That’s because it’s the only way to ensure brands get the most out of their overall spend. Here at Smoking Gun we’re well versed in the practice, and keen to share our knowledge.
According to ancient wisdom, companies should look to spend half as much again on promoting an ad as they do on the actual advert itself. If you consider the number of commercials- in print, broadcast, online and on outdoor platforms- people are exposed to every day then it should be clear this is only becoming more significant, and ringing truer as the information overload continues to gather pace. With our help the public will hear your message above all that surface noise.