PR Strategy

PR Strategy

Here at Smoking Gun our clients are given a clear blueprint on how we aim to exceed their public relations campaign expectations. We have advised international brands at boardroom level on the best ways to harness the power of PR, digital marketing and social media, and have the awards to prove it.

 

Working alongside your company, our team have the professional insight, experience and inherent ingenuity to create your bespoke roadmap to media success. Whether the focus is on social and digital platforms, traditional press outlets or both, we are fully equipped with the best possible staff and the finest expertise. So imagine a world with no questions as to where your PR spend is going. Then stop imagining.

 

Founded in 2008, this agency is built on post-Advertising Value Equivalent principles. That’s because we don’t see the point in offering meaningless figures to the companies entrusting their reputations with us. Instead our reports provide in-depth insight into the organic and placed results we are aiming for and achieving, letting you know exactly how many people will be exposed to the brand message. It’s the clear cut proof, which more than back ups these statements.

 

Our staff lay claim to the 2013 CIPR PRide Award for Best Use of Planning, Research, Measurement and Evaluation. Put simply then, we don’t just talk the talk, or even walk the walk. We deliver the Smoking Gun evidence that our ingeniousness is delivering tangible results for your business. Analysing everything from national column inches to online sentiment, total opportunities to see and eyeball exposure, we not only ascertain precisely the level of penetration into the public conscious you’re making, but also how that can be improved in the future.