TV Prop Placement
So you have a great product, but lack the kind of budget required to ensure it is prominently positioned before a captive national TV audience. No problem. We are experts at securing precious on-air minutes, placing your brand centre stage on some of the UK’s biggest television platforms.
Not to be confused with product placement, prop placement- as the name implies- involves the provision of props for use within TV or film. So rather than paying for the fleeting few moments wherein a host introduces a product, businesses instead look to have their stock included in the background of a set.
For a homeware store this might involve a lamp used in the studio of a talk show, or a watch manufacturer may want their wares to appear on famous wrists in a particularly popular soap opera. The possibilities are expansive and the potential pay off is huge, if the stock is featured. Our staff have great relationships with production houses and decades of collective experience marrying the right items with the right transmissions, as such you’re in the best possible hands when it comes to making the necessary arrangements.
In the past we have secured significant exposure for clients by utilising this form of embedded marketing. By partnering brands with quality, peak time broadcast outlets to position their products before a consumer base of avid viewers, many firms on our roster have benefited from increased visual recognition of logos, patented designs and more, bringing the company to the forefront of the public conscious, in turn increasing the chances of these firms being recalled next time that same public has to make another retail decision.