PR crisis and reputation management
It has happened to some of the biggest and best of them. Corporate reputations can burn to the ground in days thanks to an unexpected public relations crisis, meanwhile erroneous oversights, poor judgement and bad taste have all landed major firms in unnecessarily hot water with the public. How a brand prepares its PR response to such scenarios can mean the difference between marketing mayhem and successful image reparations.
Thanks to our efforts in discreet reputation management and clandestine damage limitation you’d never know some of the companies we’ve helped in the past. And the good names of our regular clients evidence how proficient we are at ensuring businesses avoid falling out of favour with their target market. Veterans of this practice, we have provided pre-emptive and reactionary solutions to all manner of situations and a huge variety of businesses, guiding managers through the process of treading the consumer opinion tightrope.
Whether toiling away silently, subtly or in direct glare of the media spotlight, here at Smoking Gun PR we like to think of ourselves as public relations firefighters, capable of dousing flames of any size and nature, and eager to pass on wisdom and advice to make sure no issues arise in the future. Far from heroic, for our staff it’s all in a good day’s work. Which is why the firms we love feel safe and secure under the careful watch of our all-seeing, expert eyes.