With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.
On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals. But now the stats have been analysed, and the numbers crunched, it might surprise some to learn what the most successful ads actually were.
We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same gusto Santa chomps down on cookies, attempting to win our hearts— and purchasing decisions— through positive tales of people coming together, being nice to each other, and taking stock of their loved ones. But not all companies think in the...
This week we picked up on the announcement that Unilever, one of the world’s biggest FMCG companies responsible for a host of household name brands, was set to cull a significant amount of its current advertising budget. Thanks to Financial Times for the tip off.
Earlier this month, BBC Two announced it would be bringing back Norwich’s most egomaniacal local radio DJ, Alan Partridge, and cult dark comedy, The League of Gentlemen. This got us thinking resurrections, and how hard it is to update anything.