Advertising fear: Is it game over for the Madmen?

Mad-Men3-940x460-1490972760 This week we picked up on the announcement that Unilever, one of the world’s biggest FMCG companies responsible for a host of household name brands, was set to cull a significant amount of its current advertising budget. Thanks to Financial Times for the tip off.

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Back of the net: 6 product re-launches to remember

OldSpice_Truce15 Earlier this month, BBC Two announced it would be bringing back Norwich’s most egomaniacal local radio DJ, Alan Partridge, and cult dark comedy, The League of Gentlemen. This got us thinking resurrections, and how hard it is to update anything.

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Things marketing professionals were excited about in 1985

back-to-the-future-part-ii-screenshot As you may or may not have picked up on, today has been christened Back To The Future Day. The reason being that in the second episode of the Hollywood franchise, Marty McFly and The Doc set the clock on the DeLorean time machine to 21st October 2015, flinging themselves 30 years into the future. Once the pair arrived, they...

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Boris Johnson, celeb culture and bad public relations for Britain

JS41560680-2 Here at Manchester’s most innovative and ingenious public relations agency we could talk until the cows come home about the benefits and rewards brands can reap from a great celebrity endorsement or affiliation. Nevertheless, we’ve also mentioned on a number of occasions how vital it is to get this right. On the one hand, then, we’re intrinsically involved in Britain’s...

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