Choose your spokespeople wisely, or face the consequences

img_0152 Messages. Every firm on the face of the Earth has them, but without the right face to deliver, they might as well be preaching from the book of impending consumer obscurity. According to a report in the medical journal the Lancet, which last week went large in the mainstream media, GPs took part in a trial to have 30 second...

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This infographic on video and social media in the UK is fascinating

image002 We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is that’s happening, wherever it’s happening, it should be filmed and made streamable for all to see. Everyone here at Smoking Gun PR advocates paying serious attention to any opportunities for you and your brand(s) to use video within marketing and...

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PR thoughts: Pigs, tailpipes and skeletons in the closet

david-cameron-pig-piggate-rumors-oxford-piers-gaveston   Depending on your political leaning, and whether or not you watched Charlie Brooker’s Black Mirror a few years back, it may not have been completely surprising to learn of Prime Minister David Cameron’s apparent swine-related misdemeanor. In contrast, the scandal surrounding VW emissions was truly shocking for everyone. Without going in to explicit detail, the current Top Dog of...

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