January 2018 in the Smoking Gun study

sgpr collage.001 Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing fashion. Thankfully, here at headquarters jaws have been dropping for all the right reasons, so read on if you want the inside scoop. There’s no bigger news than our recent client win. We’re delighted to welcome MSD Animal Health, which...

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Broadcast media experts: A quick guide to Addressable TV

s3-news-tmp-116055-s3-news-tmp-980-tv_0-2x1-940--2x1--940 Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even if you’re an award winning comms agency like us. Check out this hilarious BBC guide to some of the jargon being banded about at this year’s World Economic Forum in Davos for proof. Today we’re looking at one of the latest...

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