New year, new hope- will 2018 be watershed moments or PR?

7BE32B5F-B1F9-4A5E-8E0F-E9B1A2AC929F So the Christmas break is well and truly behind us, everyone’s tree is about to come down this weekend, and we’re all getting back to work. Slowly but surely. With this in mind it’s a good opportunity to take stock before the relentless schedule of another year in comms fully kicks in, and here at Smoking Gun towers we’ve been...

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All marketing and PR professionals should recognise these 7 essential apps

facebook-insights-1bn-posts-buzzsumo-160207061048-thumbnail-4 Let’s cut to the chase with this one. Humans have never spent so long at work, or so much time travelling for these jobs. What this means is that there’s an awful lot of time when you’re not by-desk but technically on task, meaning many minutes are potentially being wasted. Not so for marketing and PR professionals. Nor modern social media experts....

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On content marketing, are the machines now winning?

image You might have heard the news. Or not, depending on how closely you follow the industry pages. Either way, here at Smoking Gun PR we pride ourselves on constantly being up with the pros, cons, highs and lows of the media game. Not least content marketing. And as such it takes a lot to get us stumped. A lot is...

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