Ask Alexa- How brands are using Amazon Echo’s personal assistant

AAEAAQAAAAAAAAkWAAAAJGRhZTFmZjdkLTIyOTMtNGI2OS04Y2I0LWE1MDkzN2I1OTE2NQ With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected device which can complete a...

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Just how much is your CEO really worth to your business?

german gold london Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the individuals at the very top...

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Crisis PR: The BBC expert, his wife, their children

C6pfz8GXAAEJd3d Although we’d forgive anyone for residing themselves to some comfortable cupboard for a few weeks- such are the horrors filling Facebook feeds and news channels right now- we’re assuming you have been out and about of late. As such, we also assume you have seen the recent video that went viral, showcasing why working from home with the family downstairs...

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