B2B PR benchmark: A Good Day’s Work for Robertson Cooper

Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual Conversation event to potential attendees from the industry via a national media campaign. Here’s how we helped the firm with an outstanding B2B PR push.

Read More

B2B PR case study: Putting in a Good Day’s work for Robertson Cooper

PastedGraphic-1 SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote their Conversation event to potential industry attendees through a national media campaign. The Good Day At Work Conversation is Robertson Cooper’s signature calendar date. Held annually, the idea is to bring together leading practitioners from the HR and wellbeing worlds,...

Read More

Magnet Trade – B2B PR case study

Magnet Trade, the nationwide kitchen and joinery experts, challenged us to engage its tradesperson target audience via a B2B and B2C campaign – driving awareness of its products – with the ultimate aim of increasing trade account applications.

Read More