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Weekly High

This week we’re delighted to announce that Smoking Gun has been nominated for Best Consumer PR Campaign by AMEC for our work with Childs Farm. The shortlist recognises the best in comms measurement and evaluation.

Weekly Low

Proof it’s not just BBC presenters falling foul of mistakes this week, ITV’s Good Morning Britain presenter Kate Garraway was mortified...

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#Dos and don’ts: How to use Twitter for business, properly

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc. As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic referrals to brand websites and...

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Cleaning up: Why Facebook still isn’t doing enough to protect your brand

shutterstock_134399564 Supposedly the world’s favourite social network, despite its popularity and usefulness, I can’t help but feel companies have good reasons to be angry at Facebook right now. From extremist content to fake news, the platform needs to step up in order to clean up its act. While there have been some significant steps taken of late, there could be so...

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