PR news: Glamour becomes latest print casualty

rita-ora-glamour-magazine-september-2015-naked-2-620x413 UK Glamour magazine has announced that it will cease its monthly print editions as of November’s issue, and instead focus on a ‘digital-only’ model, with a twice yearly glossy ‘collectable’ print run being introduced. This isn’t the first and, if the recent ABC circulation figures are much to go by, it’s almost definitely not going to be the last magazine...

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PR experts and #GE2017: How the election result happened in public relations speak

Theresa-May Just seven days ago the country looked rather different to what we see today, politically at least. The 24-hours before the snap General Election called by Theresa May’s Conservative Party was defined by last-ditch attempts by all concerned to win over the electorate- from mud-slinging and character assassinations to door-knocking and social sharing, it seemed everyone was getting involved in...

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Ask Alexa- How brands are using Amazon Echo’s personal assistant

AAEAAQAAAAAAAAkWAAAAJGRhZTFmZjdkLTIyOTMtNGI2OS04Y2I0LWE1MDkzN2I1OTE2NQ With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected device which can complete a...

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