How do you measure public relations success?

measurement How do you judge your public relations impact? Here at Smoking Gun we’ve positioned ourselves at the forefront of a more analytical future; just ask the industry’s regulating body. The process of measurement in any kind of marketing has never been simpler, providing you understand the array of tools available. Insights abound, not least when it comes to digital efforts,...

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The Ingenious Round Up – 9th October 2013

With the nights drawing in and the temperature rapidly dropping, there’s probably never been a more apt time to inject some ingenuity back into your brains. Shake of the lethargy and perk up your grey matter with these shining examples of the word ingenious; who knows, you might even learn a thing or two. Here we have it, the Ingenious...

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T Time: The gospel according to Tony

Tony-Shines-300x238-1-1 Blimey, according to some sources, it’s 3,500 years (next Tuesday) since Moses descended Mount Sinai with the Ten Commandments. In truth, they haven’t aged all that well. Despite his innovative dual-tablet presentation of the All Time Top Ten Things It’s Really Best Not To Do, Moses’ prescriptive vision has fallen a little flat in the digital age. Without the aid...

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Around 1/3 of Britons play on mobiles- so what?

games-300x169 Although the realm of mobile computer games may seem far removed from most businesses, the fact some 20million UK residents are now using their smartphones as button bashing handheld consoles each month should not be overlooked by anyone. Least of all those looking to make a digital impact. With 62.74million people living in this country, or thereabouts, any platform that...

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The Blagger’s Blog 2nd August 2013

censorship-300x168 A weekly roundup of talking points, sans effort  

Thought for the week

“Governments must not use cybersecurity as an excuse for censorship or to deny people their opportunities that the internet represents.” David Cameron, quoted in 2011, repeated by Wired on Monday 29th July within in article about proposals to censor the Internet in Britain. Click here for the Smoking...

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