On content marketing, are the machines now winning?

image You might have heard the news. Or not, depending on how closely you follow the industry pages. Either way, here at Smoking Gun PR we pride ourselves on constantly being up with the pros, cons, highs and lows of the media game. Not least content marketing. And as such it takes a lot to get us stumped. A lot is...

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Social media marketing: Facebook’s Live Video map might be cool, but is it useful?

Facebook-Live-Video-Map As we explained in the last issue of our monthly newsletter, Facebook has introduced Live, a video streaming platform built into the social network, which allows users to broadcast themselves direct from a smartphone to anyone they like- from private friends-only streams to public showpieces. For our lowdown on that, click here. Further headlines have since been made with the unveiling...

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Telling stories and building keywords

buzzsumo_larger_logo Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the first page of Google, above you, are simply your competitors. The question is, how do you tell an engaging story and build keywords at the same time? A page rank update (referring to Google page rank) is a day that...

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