CIM Digital PR Bootcamp – Public Relations measurement and preparing for a crisis

Rick Guttridge talks PR evaluation for the CIM

CIM Digital PR Bootcamp at MMU Business School

Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business School. Organisers asked me to look at two areas; effective measurement and evaluation of modern pubic relations and preparing for a crisis. The latter ended the whole session nicely...

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What Naomi Campbell’s Wikipedia clean-up tells PRs and brands

2013.04.04_Cleanup_Data Wikipedia; the great equaliser of our time, a priceless goldmine of stats and facts, or a platform for lies, half-truths and misinformation? When you take into consideration how a few years ago a friend showed me how he had included himself in a French national football squad from the 1960s, the answer seems quite obvious. Don’t believe everything you read,...

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The Blagger’s Blog 15th May 2015

BBBANNA001 A weekly roundup of media news and talking points, sans effort Quote of the week “I don’t think anyone steals anything; all of us borrow.” Legendary blues-man B.B. King, who sadly died this week, aged-89. He probably wasn’t talking about PR and the media at the time, but nevertheless it works. Weekly High  Geek chic aside, Silicone Valley isn’t renowned for style....

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There is such a thing as bad publicity, ask Jay Z

ImageGen.ashx In the words of conscious rap ensemble Public Enemy, don’t believe the hype. Long have people tried to claim that any column inches are good column inches, providing they namecheck your brand. (Who hasn’t heard the much appropriated phrase that may have emanated form the famous PR stunts Barnum, imploring that ‘there’s no such thing as bad publicity’)? But, as...

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Can Abercrombie and Fitch really emerge from its PR mess?

abercrombie Those with an eye for style, and even just one solitary finger on the pulse of the world’s headlines, are likely to have noticed an influx of news stories this week surrounding one of the most controversial clothing brands in the world, and the steps it’s taking to right a decade-spanning wrong in the eyes of many. We are, of...

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