Corporate Social Responsibility (CSR): Save the Earth and money

Consumers prefer brands with ethical credentials. Employees prefer working for brands with ethical credentials. And, interestingly, brands with ethical credentials have been shown to perform better on the balance sheet. As such it’s no surprise schemes like Kumho Tyres’ ‘Cash For Causes’ campaign, which we helped launch last summer, prove so popular. Building on last year’s initiative, independent tyre retailers...

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Happy Christmas from Smoking Gun PR!

We’ve had a fantastic year at the agency thanks to all our clients. To celebrate we’re delighted to be giving 1% of our company profit back to our chosen charity, the Starlight Children’s Unit, Wythenshawe Hospital, which has provided life saving support to a child of the company Directors. (Drop us a line if you’d like to know how to...

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How much is a social media connection worth?

There’s a lot of talk about how to evaluate social media but less so about how much an individual connection is worth or even how much you’d be willing to pay for one. How often have you picked up a gem of a business tip, a sales lead or bypassed a gatekeeper to start a conversation with a key influencer...

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