GDPR – Comms disaster of the decade?

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing and using personal data, plenty of firms still don’t seem to know what the changes are all about. An embarrassing failure for the UK’s Information Commissioner’s Office, tasked with ensuring Britain was up to speed. Understatement of the century, the...

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When fridges attack- the new digital media frontier

Fridge Attack Image (C) Granth on Flickr via Creative Commons If, like many people in this Manchester PR office, you’re partial to perusing the Metro on a weekday then chances are the ‘theme’ for Tuesday’s paper won’t have passed you by. Readers would have been forgiven for thinking we were approaching some white-good fuelled Internet armageddon in the very near future, what...

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