Comms agency thoughts: Digital answers, creative industries, and the Budget

budget2015 So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling but the debt level continues to climb, housing, healthcare, transport, education and your chances of getting the internet speed you think you paid for are all, well, you get the...

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Snapchat marketing: ASA judgement says #Ad is essential

judgement There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial (i.e paid for or sponsored)...

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Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

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Marketing the referendum: The EU campaigns none of us expected

2173473_e20efb74 As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK has made in decades. Inadvertently referencing The Clash in the process, it seems the country and everyone living here is locked in the tumultuous choice- should we stay or should we go? One of the biggest criticisms aimed at both the...

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