Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

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Marketing the referendum: The EU campaigns none of us expected

2173473_e20efb74 As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK has made in decades. Inadvertently referencing The Clash in the process, it seems the country and everyone living here is locked in the tumultuous choice- should we stay or should we go? One of the biggest criticisms aimed at both the...

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August 2015 in the Smoking Gun study

getMediaImage.ashx What do you get if you cross a month that’s notoriously bad for new business, half an inbox full of out of office replies, and the UK’s most ingenious public relations team? How about more coverage than can possibly be read in four weeks, another client win, and a record number of approaches from firms looking for assistance? Those who...

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Device update: Next gen connectivity is here

Connected-Car-modern-city-at-night-675x310-1 If you’ve seen the latest issue of Wallpaper magazine, chances are the feature on driverless cars won’t have gone unnoticed. It seems we’re much (much) closer to seeing sci-fi visions realised on the streets of the U.K. than most assumed. And this isn’t the only sign of our impending arrival in the future. The Internet of Things (or IoT if...

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