Fear v social media, and your PR campaign strategy

iStock-452144857 Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put bosses off investing the appropriate time and money to garner great results from online networks.

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User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

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Too much time online? Leave digital to the pros

London, England - March 22, 2016: Nokia 3310 Mobile Phone, First Introduced in September 2000, It was one of Nokia's most successful models. When Nokia announced plans to resurrect its iconic 3310 mobile in February last year everyone over the age of 30 thought; ‘amazing, Snake!’ But this is just one example staff at our agency have noticed where tech companies, industry analysts, and, most significantly, doctors are trying to get people to unplug from the online world more frequently. Health aside, drafting in the digital pros to take...

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Comms agency thoughts: Digital answers, creative industries, and the Budget

budget2015 So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling but the debt level continues to climb, housing, healthcare, transport, education and your chances of getting the internet speed you think you paid for are all, well, you get the...

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Snapchat marketing: ASA judgement says #Ad is essential

judgement There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial (i.e paid for or sponsored)...

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