April 2017 in the Smoking Gun study

IMG_5341 § Whilst most were spitting feathers at the thought of another vote, and our hometown of Manchester began preparations for its new elected mayor, here at Smoking Gun we had other things to think about. Namely owning Easter and bossing National Sleep Month for two of our clients, hiring hot new talent, and welcoming another major new brand. Shall we...

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Telling stories and building keywords

buzzsumo_larger_logo Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the first page of Google, above you, are simply your competitors. The question is, how do you tell an engaging story and build keywords at the same time? A page rank update (referring to Google page rank) is a day that...

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CIM Digital PR Bootcamp – Public Relations measurement and preparing for a crisis

Rick Guttridge talks PR evaluation for the CIM

CIM Digital PR Bootcamp at MMU Business School

Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business School. Organisers asked me to look at two areas; effective measurement and evaluation of modern pubic relations and preparing for a crisis. The latter ended the whole session nicely...

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Social media news- Facebook Instant Articles go live

1-Article__new_.0 They say in social media land nothing stays still for longer than the average tweet takes to write. And whilst you might spend a while mulling over the best turn of 140-character-phrase, you probably get what we mean. With mobile-first rapidly becoming the standard, it’s unsurprising the latest update to the world’s foremost network- Facebook- is focusing on the way in which...

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