7 steps to developing a PR strategy with social media at its heart

Teamwork helps us select the best information. To bring to customers to use in successful work. Quality work concept, vintage effect. Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.

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#DeleteFacebook- Has Facebook’s disrespect gone too far?

Cyber security global network concept, man hand protecting smartphone with wolrd map connection vitual screen. By now the details surrounding Facebook and Cambridge Analytica’s data breach should be pretty clear, with information on more than 50million social network account holders in the US ‘harvested’ by the research company during an academic study. One of the main problems with this is that in addition to those directly involved with the study, i.e. those who gave their permission...

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ITV’s digital plans should interest online PR agencies (and their clients)

itven-2 ITV News, one of the biggest names in UK current affairs broadcasting, has unveiled its biggest push into digital yet, with three unique programme formats heading for the brand’s website in the near future. Online PR agencies take note, then. It’s a major shift in terms of investment, to date the organisation has been less than eager to throw money...

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Comms agency thoughts: Digital answers, creative industries, and the Budget

budget2015 So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling but the debt level continues to climb, housing, healthcare, transport, education and your chances of getting the internet speed you think you paid for are all, well, you get the...

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Oven Pride- #ProudAtPride

Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.

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