ITV’s digital plans should interest online PR agencies (and their clients)

itven-2 ITV News, one of the biggest names in UK current affairs broadcasting, has unveiled its biggest push into digital yet, with three unique programme formats heading for the brand’s website in the near future. Online PR agencies take note, then. It’s a major shift in terms of investment, to date the organisation has been less than eager to throw money...

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Comms agency thoughts: Digital answers, creative industries, and the Budget

budget2015 So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling but the debt level continues to climb, housing, healthcare, transport, education and your chances of getting the internet speed you think you paid for are all, well, you get the...

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Oven Pride- #ProudAtPride

Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.

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Digital PR thoughts: Is the iPhone X asking too much?

iphone_x_gallery1_2017.0 This week Apple presented its long-awaited update to the world’s most popular smartphone series, a model which will coincide with the 10th anniversary of the original iPhone- hence the name, X. Plenty has changed since the innocence of 2007, not least the universal agreement that touchscreen are a good thing. “That is the most expensive phone in the world, and it doesn’t...

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Digital marketing agency: 5 steps to a better brand content strategy

drawing businss concept on white wall Let’s face it, you don’t have to be an award-winning digital marketing agency to understand that all brands need content to push out online. From GIFs to blog posts, videos to social surveys, without content there’s every chance a company will find itself out in the cold when it comes to public attention. There’s a problem, though. Branded content is...

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