CIM Digital PR Bootcamp – Public Relations measurement and preparing for a crisis

Rick Guttridge talks PR evaluation for the CIM

CIM Digital PR Bootcamp at MMU Business School

Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business School. Organisers asked me to look at two areas; effective measurement and evaluation of modern pubic relations and preparing for a crisis. The latter ended the whole session nicely...

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Social media news- Facebook Instant Articles go live

1-Article__new_.0 They say in social media land nothing stays still for longer than the average tweet takes to write. And whilst you might spend a while mulling over the best turn of 140-character-phrase, you probably get what we mean. With mobile-first rapidly becoming the standard, it’s unsurprising the latest update to the world’s foremost network- Facebook- is focusing on the way in which...

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10 years of broadcasting ourselves (on brands and YouTube)

157631930 The world’s number one platform for sharing and streaming video content has made it to ten years young. And whilst it seems staggering that just over a decade ago we were without the Google-owned behemoth, you can’t argue with the dates. We’ve been thinking long and hard about the best way to mark this momentous occasion, and whilst it was...

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Social networking for business: Will Facebook At Work work?

2df0ecc With half the country in full-on December swing it seems rather Grinch-ish to be focusing on what happens after Christmas. Nevertheless, January will be here before we know it, and as such it pays to be prepared. One of the biggest talking points of recent weeks, social-media-speaking, is the imminent arrival of Facebook At Work, which, according to some commentators,...

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Vlogger advertising and promotion- where do you draw the line?

sponsored-content-for-brands-resized-600.jpg Rules, regulations, guidelines. Irrespective of your industry- whether you make a living from award-winning public relations like us, or sell shares to investors in The City- we all have to work within the legal framework set out by whatever regulating body looks after our particular field. But what about when those defining directives aren’t made abundantly clear to everyone involved?...

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